WORK
LUMAR ACTIVE
Adventure Revamped
SERVICES
Web development
Website migration
Platform
Shopify
Year
2023
Lumar Active is a cutting-edge surfwear brand dedicated to enhancing performance and comfort for fitness enthusiasts. With a focus on innovative design and premium materials, Lumar Active delivers stylish activewear that empowers athletes to push their limits.
The Challenge
Lumar Active sought a seamless migration from WooCommerce to Shopify, aiming to leverage Shopify’s robust features without compromising their distinctive web design and customer-centric functionalities.
The Approach
Leveraging a feature-rich Shopify theme as our foundation, we seamlessly transitioned Lumar Active’s entire catalog and content library while integrating conversion rate optimization strategies to elevate the online shopping journey.
Benefits & Social Proof
Our enhancements strategically positioned product benefits prominently, bolstered by authentic customer testimonials to aid purchasing decisions, ensuring an enriched shopping experience.
![](https://x63b24.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Lumar-HOME-HERO.jpg?time=1725508874)
![](https://x63b24.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Lumar-TEST.jpg?time=1725508874)
Product Merchandising
Revamping Lumar’s product detail pages with CRO refinements, such as intuitive color swatch selection and comprehensive product information, including shipping and returns policies, fabric details, and sizing charts.
![](https://x63b24.p3cdn1.secureserver.net/wp-content/uploads/2024/05/Lumar-PRODUCT.jpg?time=1725508874)
Mobile Optimization
Recognizing the dominance of mobile traffic, we meticulously tailored key information for mobile users, maintaining brand integrity while enhancing page speed for seamless mobile navigation.
![](https://x63b24.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Lumar-Active-1.jpg?time=1725508874)
![](https://x63b24.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Lumar-Active.jpg?time=1725508874)
Results
Within a swift two-week timeframe, Lumar successfully debuted their revamped Shopify store, equipping them with greater autonomy over website management and poised for sustained success on the new platform.