WORK
Ketosports
Perform & triumph
SERVICES
Web design
Web development
Platform
Shopify
Year
2021
The Challenge
KetoSports needed a revamp of their existing ecommerce website to complement the new direction the visual identity was headed. Bolder. Youthful. More energetic. While their brand identity development project was still underway with another creative team, we had nothing more than a new logo and in-progress packaging to reference, so the web design process involved helping KetoSports establish a digital identity.
The Approach
With the overall brand direction in mind, we explored a visual language that felt as impactful as a high intensity interval training session. In addition to a focus on visual impact, prioritizing the brand story-telling was a key aspect to developing an informative and high-converting experience.
High intensity
The visual language of the KetoSports website was focused on impactful graphic compositions from the jump, highlighting the benefits of their flagship products.
Engage & convert
Product pages highlight key products utilizing badges for best sellers and staff picks, to help guide new visitors.
Actively mobile
Results
The KetoSports website overhaul resulted in a more engaging brand experience that helped set a design language that would go on to influence the off-line brand identity.
