Learning through play
jnr.life is an Australian based brand creating uncomplicated, useful essentials for babies and toddlers that nurture the imagination and encourage play.
jnr.life needed an ecommerce revamp that delivered on the vibrant, youthful essence the brand identity is driven by. We were tasked with creating an engaging online shopping experience that connected with parents and felt true to the brand.
The vision for the new jnr.life web design from the jump was one that amplified fun and movement, utilizing bold graphic compositions, playful typography and rich color to create a compelling vibe.
Amp up the fun
Achieving a fun feel was done by re-thinking traditional web design and approaching it as playful exploration– in layouts, color application and overall composition.
A shop with a pop
In order to maintain the vibrant energy, standard ecommerce aspects were deconstructed into fun moments throughout the site.
We ensured the playful energy of the jnr.life website was maintained across all viewports.
jnr.life launched a revamped online shop that delivers on the brand’s essence and recreates the fun & playful brand experience in a digital space.